The More & Co. business card was created on heavy duplex paper, making it an effective shim. A shim can be used to fill in a gap of some type, prop a door open or balance a table when eating a meal out on the town (our personal favorite use).
(Note: “shim” is also one of the names a certain someone at More & Co. occasionally goes by.)
Thanks to PFlow for showing us his use of a More & Co. biz card as an effective shim.
I am excited to share this limited edition print that I have created in support of NYC_TYPE, a new website dedicated to the exploration and celebration of the typography and letterforms found in New York City — unique signage, vernacular typography, and hand painted lettering. The project is the brainchild of my friend and colleague, art director, designer, typography lover and New Yorker… Matthew Anderson.
NYC_TYPE’s Kickstarter campaign is going strong but they are in the final hours and still need some support to reach their goal and fully fund the project. If you are interested in Typography, an NYC-Lover, someone who wants one of the prints above, or are just a generous person who can help fund a new creative project, please have a look at this. I know this is going to be great!